Hartford

Imagined by Yves Chareton in the United States in 1979, the Hartford project revisits American wardrobe classics, bringing them a twist of modernity.

A decisive meeting was to launch the adventure, when a New York manufacturer sold him old stocks of Oxford and chambray fabric that were impossible to find on the market and which were ideal to make the first vintage-inspired Hartford shirts.

The studio returned to Paris a few years later. The brand structured itself and began its commercial development: the collections grew in size and became synonymous with faultless materials and style.

By mixing European influences with a very west coast casual style, the brand quickly gained cult status on both sides of the Atlantic. Itโ€™s not surprising that Bruce Springsteen and Eric Clapton soon became unconditional fansโ€ฆ

Since then, the brand has kept pace with the times while preserving its cherished family values.