Astorflex has been passed down generation over generation since the mid 1800s. Fabio Travenzoli, the current owner, was passed the company from his father Alfredo and his uncle Bettino, who succeeded their father Daniele and their grandfather Ferdidnando.

They have worked on perfecting the craft over the past 200 years by focusing on making comfortable, lightweight, flexible, and soft shoes out of leather, natural rubber, and water based adhesives.